Demand Planning Course


Duration: 3 weeks

Location: HCMC


Duration: 3 weeks

Location: HCMC



Understand the concept and roles of Demand Management in Supply Chain, as well as identify the differences among Demand pattern, the components and strategic implementation of Demand

Deliver the objectives of information enhancing the current and future performance of the firm. Understand the basics of Demand Planning, including the activities of Demand Planner and key factors to sense and shape the Demand

Understand how forecasting is essential to supply chain planning, and the elements in needed in forecasting. Deliver the objectives of information enhancing the current and future performance of the firm and how functional departments cooperate together

Understand what S&OP is and how it coordinates manufacturing, logistics, services and marketing plans

Deliver the collaboration process in which department managers mandatorily meet regularly to synchronize the contents, objectives, strategies, performance metrics and CPFR model overview



Chapter 1: The Fundamentals of Demand Management 

1. Defining Demand Management

What is Demand?

Demand Management Definition

Components of Demand Management

– Demand Planning

– Marketing Management

– Customer Relations Management

Formulating Demand Strategies

2. Demand Characteristics

The bullwhip effects

B2B: Retail and E-commerce



Chapter 2: Demand Planning

5 steps of S&OP process

1. Defining Demand Planning

What is Demand Planning?

The activities of Demand Planning

How to sense and shape the demand

2. Demand Patterns


– Cycle and other external drivers



– Other internal drivers

Random variation

Business Cycle

– Product life cycle

Chapter 3: Forecasting in Supply Chain Environment

1. The fundamentals of Forecasting

Elements of Forecasting

Forecasting levels

2. Forecasting techniques

Qualitative techniques

– Market research

– Panel Consensus

– Historical Analogy

– Delphi Method

Quantitative technique

– Time-series analysis

– Forecast errors

– Causal relationship forecasting

Chapter 4: Demand Management in Difference Manufacturing Environment


1. Difference Manufacturing Environment

 The MPC system defined

 The Make-to-Stock (MTS) environment 

 The Assemble-to-Order (ATO) environment 

 The Make (Engineer)-to-Order (MTO) environment 

2. Information use in Manufacturing Environment 


 Data Capture and Monitoring 

 Outbound Product Flow 

3. Demand Management Process 

 Planning, Communicating & Influencing  Demand 

 Managing and Prioritizing Demand

Chapter 5: Balancing the Demand and Supply Plan – The Sales & Operations Planning (S&OP)

1. S&OP – A balancing act

S&OP foundations

S&OP in the firm 

2. S&OP executions 

• The process: 

– Step 1: Data gathering 

– Step 2: Demand Planning 

– Step 3: Supply Planning 

– Step 4: Pre-executive S&OP meeting 

– Step 5: Executive S&OP meeting 

• Benefits of the S&OP 

 The basic trade-offs

3. Target Roles and Responsibilities

Top management role

Functional roles

Integrating Strategic Planning

4. Collaborative Planning, Forecasting and Replenishment (CPFR)

9-step CPFR process model

Step 1 and 2 of the CPFR process model

Step 3 through 9 in the CPFR process model



Training schedule: Every Saturday from 2PM to 5PM, Every Sunday from 9AM to 12PM and from 2PM to 5PM

 Certification: Certificate of completion of the course “Demand Planning” issued by VILAS.

* Participants may continue to study the remaining 9 modules of the FIATA Higher Diploma in Supply Chain Management to obtain FIATA certification – the standard of a Professional Supply Chain Manager of the Federation of Freight Forwarders International Transportation FIATA (www.fiata.com), valued Internationally and indefinitely.


VILAS – Vietnam Logistics and Aviation School


11th Floor, Hai Au Building, 39B Truong Son Street, Ward 4, Tan Binh District, HCMC

Phone: 0934077677

Email: program@vilas.edu.vn

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